Our Brand | Answering the question “What’s in a name?” is not an easy task when it comes to products, but it is an increasingly important one as companies strive to differentiate themselves in competitive environments.

Our Brand | The customer has chosen. And thyssenkrupp won. The springs and stabilizers business was recognized by General Motors as one of its best suppliers globally with the "Supplier of the Year Award".

Our Brand | How do we create an internal magazine that everyone loves? That is the question we ask ourselves every time we plan “WE in China”. Although the goal has not yet been attained, a recent readership survey shows we’re on the right track.

Our Brand | thyssenkrupp worldwide | London, New York, Rio, Sydney, Shanghai – the only people who get to see the world's most exciting places in a minimum of time are agents - and students. At least when they are on mission for thyssenkrupp.

Our Brand | A new slogan is more than just a fresh coat of paint – that’s something engineer Stephan Köberle firmly believes.

Our Brand | Michael Trautmann, CEO of advertising agency thjnk, and Andreas J. Goss, CEO of thyssenkrupp Steel, speak about the unusual path to the new brand