European election 2019: The European idea is part of our DNA
Corporate culture | Engagement | "The car of the future will not hit the road if you have to stop at every border." With slogans like this, thyssenkrupp is promoting Europe and encouraging employees to vote in the European elections on May 23-26. The posters are colourful, they should attract attention and be present – just like Europe is in our everyday lives.
Besides the fact that our corporate headquarters are located in Essen and thus in the heart of Europe – what does a globally active group actually have to do with the European elections? A lot, we say. In order to make a strong case for Europe, we call on our employees to vote on 23-26 May 2019 and make their mark in the European elections. After all, participation and voting are one of the basic prerequisites for a strong Europe. This not only applies to every single European – companies like thyssenkrupp also benefit from being part of Europe. Our CEO Guido Kerkhoff already made that clear on LinkedIn in early April:
A free Europe helps all of us – including companies
The election style campaign links what makes Europe so exceptional with the business areas of thyssenkrupp. For example, when it comes to automotive components and their manufacturing path through European countries – from software development in Hungary, through assembly in France and Poland, to installation in cars in Germany.
This is just one of many examples, according to Jakob Barzel of thyssenkrupp, who developed the campaign together with the thyssenkrupp agency BOBBY&CARL. “We go beyond the classic, rather abstract arguments for Europe. Of course they are important, but in times when many of the advantages of the European Union have become taken for granted, we must make them more tangible and comprehensible. Therefore, we translate Europe into our corporate world and show where it becomes visible at thyssenkrupp – always combined with the call to vote. We promote the idea of Europe, but of course we don’t recommend any voting decisions.”
Employees are encouraged to share their personal idea of Europe under #europeisus
But the campaign aims to achieve even more – and, if you will so, live the European idea even more. “Instead of just looking at the posters, employees have the opportunity to contribute themselves: Under the Hashtag #europeisus they can share their personal idea of Europe and exchange ideas,” explains Sophia Hartmann, member of the European Works Council at thyssenkrupp, with whom the campaign was initiated. “Just like co-determination, Europe only works through participation. This is exactly what we want to achieve with the campaign.”