Creative Copy at BOBBY&CARL

Marcel Bender

Whether sideways-moving elevators, steel innovations or the future of mobility – in the social media team Marcel wants to inspire every user for thyssenkrupp’s diverse people and projects. Be it on Facebook, Twitter, Instagram or the engineered blog. Above all, the written word is his thing. And when it fits, preferably creatively, humorously and with a pinch of nerdiness.

Last articles by Marcel Bender

engineering
energy concepts | Smart energy | What will our energy supply look like in the future? This is a difficult question for which there is no clear-cut answer. But we can describe alternative developments - that's exactly what we're doing with our Foresight series. In our second scenario, the world's energy system is under central control – however, the electricity does not come from renewable energies but from highly developed coal-fired power plants. The effects of climate change are very unevenly distributed in this alternative future and are accepted by the majority of people.
engineering
energy concepts | Smart energy | What will our energy supply look like in the future? This is a difficult question for which there is no clear-cut answer. But we can describe alternative developments - that's exactly what we're doing with our Foresight series. In our first scenario, the world has become a place fit for everyone – thanks to a shared social vision of the future, political common sense, and purposefully pursued innovations. Collaboration has taken the place of competition.
engineering together
Engineering | People at thyssenkrupp | Smart factory | All over the world, our colleagues at thyssenkrupp are working to safeguard the future of our company by making it more flexible, more efficient and more high-performance. In our new strategy #newtk, we are putting performance center stage. For example, when ambitious female engineers like Qingyan Wu put their all into significantly reducing the scrap rate in our Chinese forging shop in Changzhou – and helping our tools find more “quality time.”
engineering
Sustainability and climate protection | Worth knowing | The sustainable design of packaging is a major challenge – and the unpackaged movement is gaining ground, and rightly so. But it doesn’t always have to be like this: with environmentally friendly packaging materials, we can do a lot for our planet. As part of “Recycle Week,” we present tinplate, one of the most sustainable packaging materials in the world.
engineering
Engineering | Smart factory | trends of technology | All over the world, our colleagues at thyssenkrupp are working to safeguard the future of our company by making it more flexible, more efficient, and more high-performance. In our new #newtk strategy, we are putting performance center stage – and innovate our business with smart ideas. One of them: using artificial neural networks to determine the quality of ball screws much more precisely than before.
engineering
Automotive-sector | Engineering | innovation | trends of technology | For many years, high-tech wheels made of the ultra-lightweight carbon material were reserved exclusively for racing professionals. A start-up team at thyssenkrupp has finally made the dream of private motorbike fans come true: carbon wheels approved for road use. It is the story of a unique product that has now returned to the site of its first challenge – the Snaefell Mountain Course on the infamous Isle of Man.