ATW #8 Atlanta: A startup in the group

thyssenkrupp worldwide | Who says that innovative technologies and large groups don’t mix? To ensure this isn’t the case for us, we have around 90 research centers to guarantee we benefit from that extra touch of innovation. We visit the thyssenkrupp Elevator Research Innovation Center in Atlanta and find out how innovations are developed at a global corporation.

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The best of both worlds

Groups are like giant tankers. We work together to manage customers and ride the giant waves of the oceans to reach the open global market. However, the seas are often kinder to small sailing ships, as they can respond faster to changes in wind direction. That’s why our Group has around 90 research centers similar to startups. They make sure we remain on an innovative heading.

The thyssenkrupp Elevator Research Innovation Center (RIC) is an example of one of the startups in the Group. Its location couldn’t be better: the campus of Georgia Institute of Technology in Atlanta, one of the world’s most prestigious hubs for creative engineering. Like hundreds of other startups here, the RIC benefits from scientific expertise, technical innovation, and American entrepreneurialism. No matter what the project, there is always a suitable partner for the thyssenkrupp colleagues hidden among the startups located on campus. What’s more, the RIC works together with the professors of Georgia Tech within the framework of a research agreement, providing it with access to the university’s large machinery.


Is this idea a good idea?

Innovation ideas can arise just about anywhere and everywhere in the RIC – on the office couch, in front of the giant glass scribble walls, or directly in the lab. Testing begins once the idea has been laid out on the table. Models are constructed, the 3D printer is switched on, and work gets underway on the feasibility studies. Before a brand-new idea can be implemented, it is first necessary to find out whether it would even work out and be worthwhile. There are always risks associated with innovation. If the team of 13 design, software, and electrical engineers still think the idea is worthy, it is suggested to the Group and implementation of the product is driven by the team together with experts from the corresponding corporate sector. This is how the startup gets the undivided attention of the Group.

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By the way: We want to say a big thank you to Tré, whose undivided attention we had the pleasure of enjoying. Tré is an engineer at the RIC and agreed to be the protagonist for our shoot at the RIC. For more information about Tré and his cryptic formulas, visit as soon as Editor David begins working on the estimated 34,796 hours of post-production after the trip.


See you soon,


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